Mission

Meridian's mission and philosophy is rooted in its name, meridian means 'highest point' or 'top most'. The company was established to reach new heights by doing new things that have not been done before or by doing things in new ways. Differentiation and originality is a way of life at Meridian and through this it aims to add value to the markets it serves.

Meridian's mission is to provide innovative healthcare products with better safety and features that satisfy unfulfilled needs for greater satisfaction and improved healthcare in all, while offering true value for money.


One can better understand Meridian's mission by looking at two examples of innovative product launches given below:

Nasomist, a unique safe nasal decongestant. There was not a single product similar to this in India at the time Meridian introduced Nasomist in 1994. It was a totally new concept which took time to gain acceptance. Meridian sacrificed short term gain, and with much patience and perseverance, stuck to its objective and eventually the product became immensely popular. Today Nasomist is used widely by India's top physicians and thousands of patients are regularly getting relief, which earlier they were not getting from any other product. In this manner, Meridian created an entirely new market segment with many of the country's leading pharma companies copying Nasomist. Of course, Nasomist and Meridian, being the true pioneers remain to be the market leaders.


Flatuna - the complete antiflatulent without antacid. In India all antiflatulents were in combination with antacids and as result, even for cases of gaseous discomfort, patients had to take products containing an antacid causing side effects and antacids if used when not required neutralize stomach acid resulting in indigestion. There was a need for a plain antiflatulent and Flatuna was instantly accepted by leading physicians and has created awareness of treating gas and acidity differently. Flatuna is benefitting thousands of patients as it ensures prompt and complete relief from gaseous discomfort without side effects.

The success of the above products encouraged Meridian to launch many more innovative products and today we feel proud that we are known as a company for products with more benefits for greater patient satisfaction.


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